First-ever innovative collaboration: KFC Thailand x Buldak Hot Sauce The No.1 brand mashup presents the Fiery Hot Delight You Can’t Resist!

First-ever innovative collaboration: KFC Thailand x Buldak Hot Sauce The No.1 brand mashup presents the Fiery Hot Delight You Can’t Resist!

As the No.1 Korean noodle brand known for its bold spicy sauce, Buldak Hot Sauce has long had its place in Thailand’s culinary scene. Leveraging the taste familiarity, KFC Thailand, the No.1 top-of-mind fried chicken brand, innovates the first-ever brand collaboration to introduce a whole new level of spice. Igniting your taste buds, KFC Thailand x Buldak Hot Sauce is bringing out the best in KFC’s signature wings, resulting in “Buldak Dunked Wingz” – the Fiery Hot Delight You Can’t Resist!

Suhayl Limbada, Market Lead & Chief Marketing Officer, KFC Thailand, commented on the collaboration, “We are proud to be collaborating with another world class brand in Buldak to bring our fans the ultimate spicy experience! We’re famous for our Hot & Spicy chicken and now, we’ve taken the heat to a whole new level. We’ve had lots of fun in blending Buldak’s signature fiery sauce with KFC’s Original Wings for a taste that’s hotter than your latest crush. To our fans out there, be prepared though! This collab isn’t just spicy, it’s an inferno of flavor that’ll leave you craving more of our Finger Lickin’ Good taste.”

Not only pushing your taste tolerance, KFC Thailand’s promotional “Buldak Dunked Wingz” campaign also aptly utilizes reverse psychology to communicate across platforms. The campaign features billboards warning Thai people that the “Buldak Dunked Wingz” were too hot to handle – sparking a viral sensation and creating a must-try challenge for everyone! Taking the spice challenge to the next level, KFC Thailand invited a top food influencer like BanKii (@BanKii) to test the heat. BanKii, who, despite his admission that “this is way too spicy for Thai people,” couldn’t stop eating once he started, inspiring his followers to take on the challenge themselves. The “Buldak Dunked Wingz” quickly became the hottest menu item everyone had to talk about!

Dunked and coated in Buldak’s mouthwatering, intense sauce, delivering an unforgettable fiery kick, KFC Thailand’s “Buldak Dunked Wingz” dares you to go bold at only 49 Baht for 2 wings. The more, the merrier, or, in this case, the spicier – gather your friends and take the spice challenge together with the “Buldak Dunked Wingz Party Set.” This epic set includes 5 Buldak Dunked Wingz, 4 pieces of KFC’s signature fried chicken, 7 Chicken Pops, and a regular serving of fries, all for just 299 Baht!

Don’t miss out! The spice may last…but this promotion won’t! Try the “Buldak Dunked Wingz” from February 27 – March 26, 2025 (or until supplies last). Prove if you can handle the heat, or wave the white flag instead. #KFCThailand #KFCBuldakDunkedWingz

Stay tuned for more new menu items and exclusive events from KFC Thailand on TikTok @kfcthailand, Instagram @kfcthailand, Facebook KFC Thailand, and X @KFCThailand.

More details:

• Promotion Period: February 27 – March 26, 2025 (or until supplies last).
• Food and packaging in the images are for advertising purposes only.
• Prices may vary across sales channels.
• KFC reserves the right to choose chicken pieces and change terms without prior notice.
• Prices may differ by branch and sales channel.
• For the latest terms, kindly check at the point of sale or visit www.kfc.co.th/termsofuse.