FWD Insurance makes a splash in “FWD Music Live Fest 3 #TimeToPlaySongkran”

FWD Insurance makes a splash in “FWD Music Live Fest 3 #TimeToPlaySongkran” free concert: celebrating Bangkok’s Wan Lai Songkran Festival at CentralWorld Square

FWD Life Insurance Plc. (“FWD Insurance”), led by Ms. Pavarisa Chumvigrant, Chief Marketing Officer, threw “FWD Music Live Fest 3 #TimeToPlaySongkran,” an epic free concert and splash zone right in the heart of Bangkok, to celebrate the first-ever Wan Lai Songkran festival in Bangkok. The goal was to boost brand recognition for FWD Insurance through a unique sensory-oriented brand experience strategy, creating unforgettable moments and shared experiences that resonated with the young generation’s lifestyle. The event was about vibing with the younger crowd, featuring top teen talents like 4EVE, Proxie, Palmy, Sarah Salola, Tattoo Color, POLYCAT, Atlas, URBOY TJ, and Tilly Bird. It was all about spreading joy, having a blast, and giving school bands a chance to shine. Everyone was living it up, celebrating living in full swing at CentralWorld Square from April 19 to 21, 2024.