THE SWATCH NEON COLLECTION RETURNS WITH A BRIGHT NEW TAKE ON ICONIC SWATCH DESIGNS

THE SWATCH NEON COLLECTION RETURNS WITH A BRIGHT NEW TAKE ON ICONIC SWATCH DESIGNS

Swatch introduced six fresh and fun new Swatch NEON watches tap into the liberating provocation of the ‘80s and ‘90s. With a range of sizes, models, and vivid neon colors, the collection builds on the success of the 2023 Swatch NEON Collection, offering an instant hit of feel-good energy to suit every style. The collection is available now.

Inspired by original Swatch designs, the collection also promises to appeal to a new generation of fashion forward customers looking for joy, playfulness, and the epic essence of iconic Swatch vibes.

Each timepiece features strong graphical elements so you can relive the great times from back then or just channel the energy of the Swatch NEON vibe through 6 iconic watches, including:

SWATCH NEON RIDER

SWATCH NEON RIDER is sleek enough to fit under any cuff but will always stand out in style. Its strong color scheme of black, green, and orange shows that you mean business when it comes to having fun. Its classic good looks, taken from the original NEO RIDER from 1989, are guaranteed to suit you in every situation and keep things shaking with its eye-popping colors and playful look. This 41mm watch is priced at 3,150 THB.

SWATCH NEON WAVE

Inspired by the Swatch CHRONO from the 90s, this neon-colored chronograph has been combined with a tachymeter function, enhancing its functionality while doubling the fun with a diverse array of dials. Featuring black hour and minute hands that illuminate in the dark, along with an orange seconds hand, it also boasts a convenient date window positioned at 3 o’clock. Encased in a transparent matte yellow casing with a matching bezel, the timepiece is further accentuated by a turquoise watch strap adorned with contrasting yellow and orange loops, complemented by a transparent matte blue clasp. This 42mm watch is priced at 4,700 THB.

SWATCH NEON PINK PODIUM & SWATCH NEON PINK PODIUM PAY!

Take inspiration from PINK PODIUM from 1990.The Swatch GENT complements a smaller wrist without compromising on style and is sure to rock your world with its bright pink strap, purple and yellow dial details and an invitation to start, this 34mm watch is priced at 2,750 THB. Also available as a SwatchPAY! that makes paying the bill a simple flick of the wrist, the new SWATCH NEON PINK PODIUM PAY! is your constant companion for dynamic days and non-stop nights out at the price of 3,150 THB.

SWATCH NEON JELLY & SWATCH NEON JELLY PAY!

They were inspired by the original JELLY STAG from 1993 and double down on the big and bold personality traits. The transparent case and strap are the perfect backdrop for the silver dial, colorful dial ring details and matching chronograph pushers. Both watches represent a stunning style statement that is sure to pay off, this 47mm watch is priced at 5,900 THB. And the SwatchPAY! version is guaranteed to help get the party started when you hit the town with your friends at the price of 6,250 THB.

SWATCH NEON HOT RACER

SWATCH NEON HOT RACER takes its inspiration from the original Swatch GENT HOT RACER from 1989 and takes vibrancy to new heights with a super slim SKIN CLASSIC case. With the freedom you get from wearing a super slim watch, you can concentrate on immersing yourself in an ocean of acid brights. Minimalist style and nearly weightless design meet a ‘more is more’ approach to throwback graphics in a watch of contrasts that makes total sense. This 34mm watch is priced at 4,300 THB.

SWATCH NEON FLASH ARROW

This neon-colored chronograph is inspired by the Swatch CHRONO from the 90s, FLASH ARROW. It features a multi-colored dial with a speedometer, luminous black hour and minute hands, a yellow second hand, and a date window at 3 o’clock. The watch has a transparent matte green case and matching bezel. The pink watch strap comes with contrasting matte yellow and blue loops and a transparent matte green clasp. This 42mm watch is priced at 4,700 THB.

With the new Swatch NEON Collection, channel maximum ‘80s and ‘90s style vibes and bring back the best of the past for a look that is so now. We have dialed up the color to make this the boldest Swatch NEON Collection yet, so you can be the brightest version of your very best self with authentic iconic Swatch style. The Swatch NEON Collection is available today at all Swatch stores or on Swatch.com.