Chang Cold Brew Cool Club Unveils a New Campaign ‘Chill at Rooftop Bar’ and Expanding to Golf Fans through Chang Club Championship 2025

Chang Cold Brew Cool Club Unveils an Exciting New Campaign: “Chill at Rooftop Bar” Elevating Chill Experience to Fit The Rising Lifestyle Trend and Expanding to Golf Lifestyle Fans through Chang Club Championship 2025 Tournament

Mrs. Jesdakorn Ghosh (Center), Marketing Director of Chang Cold Brew Cool Club, together with dynamic presenter duo of Chang Cold Brew Cool Club “Foei Patara” (Left) and “Gemini Norawit,” (Right) launched the latest communication campaign, “Chang Cold Brew Cool Club: Open the World of Chill – Chill at Rooftop Bar.”

Mrs. Jesdakorn Ghosh (Center), Marketing Director of Chang Cold Brew Cool Club, together with dynamic presenter duo of Chang Cold Brew Cool Club “Foei Patara” (5th from left), “Gemini Norawit,” (5th from right) and celebrity golfers launched the “Chang Cold Brew Cool Club presents Chang Club Championship 2025” – Thailand’s coolest golf tournament. The tournament invites amateur golfers nationwide to win an exclusive Dream Destination golfing experience near Mt. Fuji in Japan.

“Chang Cold Brew Cool Club” continues to solidify its position as a club for Gen cool’s diverse lifestyles with the launch of its latest communication campaign, “Chang Cold Brew Cool Club: Open the World of Chill – Chill at Rooftop Bar.” Featuring dynamic presenter duo “Foei Patara” and “Gemini Norawit,” along with other celebrities, the campaign encourages Gen Cool to explore trendy and easily accessible hangout spots and enjoy more chill moments together. Beyond its vibrant lifestyle campaign, Chang is also expanding its sports marketing strategy through “Chang Cold Brew Cool Club presents Chang Club Championship 2025,” positioning it as Thailand’s coolest lifestyle golf tournament. This initiative is further elevated through a premium brand collaboration with TaylorMade, a global leader in high-quality golf equipment.

Mrs. Jesdakorn Ghosh, Marketing Director of Chang Cold Brew Cool Club, said, “As a club that brings together cool, like-minded people to enjoy fresh and unique lifestyle experiences, Chang Cold Brew Cool Club remains committed to delivering an all-encompassing chill experience for the new generation nationwide who appreciate distinctively cool lifestyle activities. In addition to our popular camping activities, which over 65% of young people (according to Dirty Feet Research 2023 by The Leo Burnett Group Thailand) consider the ideal way to relax and connect with friends is traveling upcountry. We have also expanded our consumer base to sports enthusiasts. Last year, we introduced a lifestyle golf competition, which has rapidly gained popularity among celebrities, influencers, and working-age adults who is seeking a relaxed and laid-back sporting activity. We continue to create standout experiences by collaborating with golf-loving KOLs and celebrities to generate buzz and make our brand more engaging and accessible.”

“This year, Chang Cold Brew Cool Club is back with an exciting new campaign under the theme ‘Chill at Rooftop Bar,’ reinforcing the brand’s positioning of ‘Opening the World of Chill.’ We are targeting a new generation of urbanites who enjoy engaging in chill activities in new ways and seeks to elevate the chill experience to match Gen Cool’s lifestyle trends, encouraging more frequent moments of chill. Recent findings from the Hakuhodo Yearly National Survey (October 2024) reveals that rooftop bars have become a top chill-out destination, with 32% of Gen Cool (aged 20–29) expressing a desire to relax in such settings more frequently. This trend is further supported by a 51% surge in online searches for rooftop bars, alongside a steady increase in their numbers over the past 2-3 years, solidifying their status as the go-to spot for chill seekers (based on social trend analysis across Google, Lemon8, and TikTok, October 2024).”

Chang Cold Brew Cool Club is also introducing its latest communication campaign commercial, “Chill at Rooftop Bar,” starring the popular presenter duo Foei Patara and Gemini Norawit. This sequel represents a continuation of the chill experience without the need to travel out of town. You can chill at hangout spots in town, such as rooftop bars, restaurants on rooftops, or buildings near major travel landmarks. There are over 100 such locations in Bangkok and other major cities. These venues perfectly embody the theme of “Opening Up the World of Chill,” offering breathtaking views, chic vibes, and top-tier live music or DJ sets for an unforgettable evening. Additionally, they provide opportunities to celebrate and experience Magic Moments closer to home, more frequently.

Furthermore, Chang Cold Brew Cool Club has partnered with the Tourism Authority of Thailand, the Golf Association of Thailand, the Royal Bangkok Sports Club, CCK Group Co., Ltd. (TaylorMade), and 20 plus leading golf courses nationwide to organize the “Chang Cold Brew Cool Club presents Chang Club Championship 2025” – Thailand’s coolest golf competition. Building on last year’s success, which attracted over 1,200 pairs of amateur golfers, this year promises even more excitement. The event will feature Chang Cold Brew Cool Club presenters Foei Patara and Gemini Norawit, alongside celebrity golfers including Art Marut, Boy Pisanu, Maprang Alisa, Mind Napasasi, DJ Pueak, and DJ Bow, as they search for Thailand’s top amateur golfers. Competitors will have the chance to win an exclusive Dream Destination golfing experience near Mt. Fuji in Japan. Additionally, a special Hole-in-One prize awaits those who achieve this feat during the final round – a brand-new BMW X1, valued at over two million baht, to be awarded between April to August 2025.

Chang Cold Brew Cool Club continues to strengthen its brand through exciting collaborations. This includes partnerships with Stanley, a leading outdoor lifestyle accessory brand from the United States, and TaylorMade, a global leader in golf accessories, to launch the exclusive “Chang Cold Brew Cool Club x TaylorMade” special collection.

Follow all the latest cool activities and updates from Chang Cold Brew Cool Club on Facebook: Chang World.