FWD Insurance wins “Outstanding Brands Awards 2024” for the fourth consecutive year, reinforcing its leadership in brand building across Asia

FWD Insurance wins “Outstanding Brands Awards 2024” for the fourth consecutive year, reinforcing its leadership in brand building across Asia

FWD Life Insurance Plc. (“FWD Insurance”) has once again demonstrated the strength of its brand by winning the “Outstanding Brands Awards 2024” for the fourth consecutive year at the 2024 CEO Summit and Award Ceremony, organized by Influential Brands Singapore. This prestigious regional platform recognizes brands that have made a significant impact in the market and remain top-of-mind among consumers. The award highlights FWD Insurance’s commitment to redefining the insurance industry through a distinctive, inspiring, and lifestyle-driven brand experience tailored to the new generation.

Ms. Pavarisa Chumvigrant, Chief Marketing Officer of FWD Life Insurance Plc., stated, “Winning the Outstanding Brands Awards for the fourth consecutive year reaffirms our leadership in brand innovation. We take pride in being the first life insurance company to start exploring and adopting Generative AI in our operations since 2022, integrating it with our data-driven insights approach. This has transformed our brand communication, enabling deeper engagement and genuine connections with consumers.”

“FWD Insurance continues to push boundaries in 2025, elevating our brand-building strategies with Hyper-Personalization. We are leveraging deeper consumer insights—beyond demographics—to understand individual identities, behaviors, and unique lifestyles. This allows us to create truly personalized communications that resonate with our audience, making FWD Insurance a brand that consumers instinctively turn to. Coupled with our continuous adoption of Generative AI, we enhance operational efficiency and bring creative ideas to life with precision, ensuring content aligns with our target audience’s interests. We remain committed to strengthening our brand and driving ongoing excellence in the insurance industry.”

Mr. Jorge Rodriguez, Managing Director of Influential Brands Singapore, remarked, “At Influential Brands, we recognize companies with a clear vision, consistent growth, and strong brand presence across the region. FWD Insurance exemplifies how a brand can transform the life insurance industry with accessible, consumer-centric communication that aligns with the digital lifestyle. Winning the Outstanding Brands Awards for four consecutive years underscores its leadership in brand influence and market impact.”

Now in its 12th year, the Outstanding Brands Awards honor brands that demonstrate exceptional market performance, innovative industry contributions, and strong brand presence across both online and offline platforms. The evaluation criteria include market share growth, brand consistency, and creative engagement strategies across multiple consumer touchpoints.

The 2024 CEO Summit and Award Ceremony, organized by Influential Brands Singapore, is a premier regional event celebrating excellence in branding. This year’s selection process reviewed over 40 leading brands across Asia, incorporating insights from more than 2,000 consumer surveys spanning Gen Z to Baby Boomers (ages 14-78). The study examined key factors influencing brand reputation, consumer sentiment, and purchase decisions across diverse industries.